Project Overview
- Client: A brand new website for handmade crafts
- Industry: eCommerce (Handmade Products)
- Project Duration: 12 months
- Objective: Establish online visibility, rank for competitive keywords, and drive organic traffic
Challenges Faced
- No domain authority – The website was brand new with no backlinks or online presence.
- Zero organic traffic – No indexed pages or existing rankings.
- Competitive industry – Competing with established marketplaces like Etsy and Amazon.
- Limited content – The site lacked substantial product descriptions, blogs, or guides.
- Technical SEO gaps – No proper site architecture, slow loading speed, and lack of structured data.
SEO Strategy Implemented
1. Technical SEO Foundation
- Set up Google Search Console & Google Analytics for monitoring.
- Created an XML sitemap and optimized the robots.txt file.
- Implemented structured data markup for products and categories.
- Improved Core Web Vitals by optimizing images, leveraging caching, and enabling lazy loading.
- Ensured mobile-friendliness and fast loading times.
2. Keyword Research & On-Page Optimization
- Conducted in-depth keyword research to target high-intent, low-competition keywords.
- Optimized meta titles, descriptions, headers, and URLs with relevant keywords.
- Created unique, detailed, and engaging product descriptions.
- Implemented an internal linking strategy to distribute authority across pages.
3. Content Marketing & Blog Strategy
- Developed a content calendar featuring guides, how-to articles, and industry insights.
- Created pillar pages and cluster content to improve topical authority.
- Published 3–4 blog posts per month targeting long-tail keywords.
- Focused on seasonal content to align with trends in the handmade craft market.
4. Link Building & Off-Page SEO
- Acquired backlinks through guest posting and partnerships with craft bloggers.
- Listed the business in relevant online directories and marketplaces.
- Built relationships with micro-influencers for content collaboration and social shares.
- Encouraged user-generated content and reviews to boost credibility.
5. Local SEO & Social Media Integration
- Created a Google My Business profile and optimized it for local search.
- Encouraged satisfied customers to leave reviews.
- Leveraged Pinterest, Instagram, and Facebook for product promotions and content sharing.
6. Conversion Rate Optimization (CRO)
- A/B testing landing pages to improve conversions.
- Streamlined the checkout process to reduce abandonment.
- Added customer testimonials and trust signals for credibility.
Results After 3 Months (Still Working)
1. Organic Traffic Growth
- Achieved 900+ monthly organic visitors (starting from zero).
- Ranked on page 1 for 10+ keywords related to handmade crafts.
- Blog posts contributed to 40% of overall traffic.
2. Keyword Ranking Success
- Ranked in the top 5 positions for 5+ high-intent keywords.
- Dominated local search results for “handmade crafts near me.”
3. Revenue & Conversions
- 150% increase in conversion rate.
- $7,000+ in organic-driven revenue within the first 3 months.
- Bounce rate reduced by 30% due to UX improvements.
4. Backlink Growth
- Acquired 50+ high-quality backlinks from industry-related sources.
- Domain Authority (DA) increased from 0 to 9.
5. Technical SEO Wins
- 100% indexed pages within the first 3 months.
- Site speed improved from 7s to 2.8s.
- Passed Core Web Vitals and mobile usability tests.
Key Takeaways & Future Plans
Success Factors
- Strong technical SEO foundation.
- Strategic keyword targeting and content marketing.
- High-authority backlink acquisition.
- Consistent social media and local SEO efforts.
Next Steps
- Expand internationally with multilingual SEO.
- Invest in video content and YouTube SEO.
- Implement AI-driven personalization for user experience.
Conclusion
Launching a new website in a competitive niche is challenging, but a well-planned SEO strategy can drive significant growth. This project demonstrates how technical optimizations, content strategy, and link building can help a brand-new website establish itself and compete with industry giants.
Prepared by: Musfikur Rahman