New website

Project Overview

  • Client: A brand new website for handmade crafts
  • Industry: eCommerce (Handmade Products)
  • Project Duration: 12 months
  • Objective: Establish online visibility, rank for competitive keywords, and drive organic traffic

Challenges Faced

  1. No domain authority – The website was brand new with no backlinks or online presence.
  2. Zero organic traffic – No indexed pages or existing rankings.
  3. Competitive industry – Competing with established marketplaces like Etsy and Amazon.
  4. Limited content – The site lacked substantial product descriptions, blogs, or guides.
  5. Technical SEO gaps – No proper site architecture, slow loading speed, and lack of structured data.

SEO Strategy Implemented

1. Technical SEO Foundation

  • Set up Google Search Console & Google Analytics for monitoring.
  • Created an XML sitemap and optimized the robots.txt file.
  • Implemented structured data markup for products and categories.
  • Improved Core Web Vitals by optimizing images, leveraging caching, and enabling lazy loading.
  • Ensured mobile-friendliness and fast loading times.

2. Keyword Research & On-Page Optimization

  • Conducted in-depth keyword research to target high-intent, low-competition keywords.
  • Optimized meta titles, descriptions, headers, and URLs with relevant keywords.
  • Created unique, detailed, and engaging product descriptions.
  • Implemented an internal linking strategy to distribute authority across pages.

3. Content Marketing & Blog Strategy

  • Developed a content calendar featuring guides, how-to articles, and industry insights.
  • Created pillar pages and cluster content to improve topical authority.
  • Published 3–4 blog posts per month targeting long-tail keywords.
  • Focused on seasonal content to align with trends in the handmade craft market.

4. Link Building & Off-Page SEO

  • Acquired backlinks through guest posting and partnerships with craft bloggers.
  • Listed the business in relevant online directories and marketplaces.
  • Built relationships with micro-influencers for content collaboration and social shares.
  • Encouraged user-generated content and reviews to boost credibility.

5. Local SEO & Social Media Integration

  • Created a Google My Business profile and optimized it for local search.
  • Encouraged satisfied customers to leave reviews.
  • Leveraged Pinterest, Instagram, and Facebook for product promotions and content sharing.

6. Conversion Rate Optimization (CRO)

  • A/B testing landing pages to improve conversions.
  • Streamlined the checkout process to reduce abandonment.
  • Added customer testimonials and trust signals for credibility.

Results After 3 Months (Still Working)

1. Organic Traffic Growth

  • Achieved 900+ monthly organic visitors (starting from zero).
  • Ranked on page 1 for 10+ keywords related to handmade crafts.
  • Blog posts contributed to 40% of overall traffic.

2. Keyword Ranking Success

  • Ranked in the top 5 positions for 5+ high-intent keywords.
  • Dominated local search results for “handmade crafts near me.”

3. Revenue & Conversions

  • 150% increase in conversion rate.
  • $7,000+ in organic-driven revenue within the first 3 months.
  • Bounce rate reduced by 30% due to UX improvements.

4. Backlink Growth

  • Acquired 50+ high-quality backlinks from industry-related sources.
  • Domain Authority (DA) increased from 0 to 9.

5. Technical SEO Wins

  • 100% indexed pages within the first 3 months.
  • Site speed improved from 7s to 2.8s.
  • Passed Core Web Vitals and mobile usability tests.

Key Takeaways & Future Plans

Success Factors

  • Strong technical SEO foundation.
  • Strategic keyword targeting and content marketing.
  • High-authority backlink acquisition.
  • Consistent social media and local SEO efforts.

Next Steps

  • Expand internationally with multilingual SEO.
  • Invest in video content and YouTube SEO.
  • Implement AI-driven personalization for user experience.

Conclusion

Launching a new website in a competitive niche is challenging, but a well-planned SEO strategy can drive significant growth. This project demonstrates how technical optimizations, content strategy, and link building can help a brand-new website establish itself and compete with industry giants.

Prepared by: Musfikur Rahman