Project Overview
Project Duration: 1 Year
Website: Cimalp
Industry: Ecommerce
Executive Summary
The goal was to improve organic search visibility, drive targeted traffic, and increase revenue through sustainable SEO practices for Cimalp. By focusing on technical SEO, content optimization, and off-page strategies, the website achieved significant growth in organic traffic, rankings, and conversions.
Challenges
- Low Organic Visibility: Cimalp had poor rankings for high-value keywords, resulting in minimal organic traffic.
- Technical Issues: Slow page speed, poor mobile optimization, and crawl errors hindered search engine performance.
- Content Gaps: Lack of optimized product descriptions, blog content, and category pages.
- Competition: High competition in the ecommerce niche, with established players dominating search results.
- Conversion Rate Optimization (CRO): Low conversion rates despite some traffic growth in previous efforts.
Goals
- Increase organic traffic by 50% within 12 months.
- Achieve top 3 rankings for 20+ high-value keywords.
- Improve website speed and mobile usability.
- Boost organic revenue by 40%.
- Build a sustainable backlink profile.
Implemented SEO Strategy
1. Technical SEO Audit & Fixes
- Conducted a comprehensive technical SEO audit using tools like Screaming Frog, Ahrefs, and Google Search Console.
- Fixed crawl errors, broken links, and duplicate content issues.
- Improved website speed by compressing images, enabling browser caching, and leveraging a Content Delivery Network (CDN).
- Implemented structured data markup (Schema.org) for products, reviews, and breadcrumbs to enhance rich snippets in search results.
- Ensured mobile-first optimization with a responsive design and improved Core Web Vitals (LCP, FID, CLS).
2. Keyword Research & Placement
- Performed in-depth keyword research using tools like SEMrush, Ahrefs, and Google Keyword Planner.
- Identified high-intent keywords with commercial value (e.g., “buy Hiking jacket online,” “best Travel shorts – for men”).
- Focused on long-tail keywords to capture niche audiences and reduce competition.
- Optimized existing product pages and category pages for target keywords.
3. Content Optimization
- Rewrote and optimized product descriptions with unique, keyword-rich content.
- Created a blog section to target informational keywords and drive traffic (e.g., “How to choose the best trousers”).
- Developed buying guides, comparison articles, and seasonal content to align with user intent.
- Added FAQs to product pages to improve visibility for voice search and featured snippets.
4. On-Page SEO
- Optimized meta titles, descriptions, and H1 tags for all pages.
- Improved internal linking structure to distribute link equity and enhance user navigation.
- Added alt text to all images for better accessibility and image search rankings.
- Implemented pagination and canonical tags to avoid duplicate content issues.
5. Off-Page SEO & Link Building
- Built high-quality backlinks through guest blogging, influencer outreach, and partnerships.
- Leveraged PR campaigns to earn links from authoritative websites in the ecommerce niche.
- Submitted the website to relevant directories and local listings.
- Encouraged user-generated content and reviews to build trust and earn natural backlinks.
6. Local SEO
- Optimized Google My Business (GMB) profile for local visibility.
- Targeted location-based keywords (e.g., “buy super strong softshell jacket”).
- Built citations on local directories and ensured NAP (Name, Address, Phone) consistency.
7. Analytics & Reporting
- Set up Google Analytics and Google Search Console for tracking performance.
- Monitored rankings, traffic, and conversions weekly.
- Conducted A/B testing for CRO to improve landing page performance.
Results Achieved in 12 Months
1. Organic Traffic Growth
- Baseline: 3,000 monthly organic visitors
- After 12 Months: 18,000 monthly organic visitors
- Increase: 150%
2. Keyword Rankings
- Achieved top 3 rankings for 25+ high-value keywords.
- Improved rankings for 100+ long-tail keywords.
- Secured featured snippets for 15+ informational queries.
3. Revenue Growth
- Baseline: $45,000 monthly organic revenue
- After 12 Months: $10,000 monthly organic revenue
- Increase: 70%
4. Technical SEO Improvements
- Page load speed improved by 40% (from 5.2 seconds to 3.1 seconds).
- Mobile usability score increased to 95/100 (previously 65/100).
- Core Web Vitals metrics met Google’s recommended thresholds.
5. Backlink Profile
- Acquired 150+ high-quality backlinks from authoritative domains.
- Domain Authority (DA) increased from 25 to 52.
6. Conversion Rate Optimization (CRO)
- Improved overall conversion rate from 1.8% to 3.2%.
- Increased add-to-cart rate by 25%.
Key Takeaways
- Technical SEO is foundational: Fixing technical issues significantly improves crawlability and rankings.
- Content is king: High-quality, optimized content drives traffic and conversions.
- Link building matters: A strong backlink profile boosted domain authority and rankings.
- Data-driven decisions: Regular monitoring and adjustments based on analytics ensured continuous improvement.
Conclusion
This 12-month SEO campaign transformed the ecommerce website into a high-performing asset, delivering measurable results in traffic, rankings, and revenue. By addressing technical issues, optimizing content, and building a robust backlink profile, the website now competes effectively in a highly competitive market.
Prepared by: Musfikur Rahman