Overview
Bigbang Cleaner is a cleaning services provider in Florida. When I was reach out to them, they are struggling with their strong reputation with poor search engine rankings, low organic traffic, and minimal online inquiries. Then I offer to help them improve their online visibility and generate more leads through a full-scale SEO strategy.
The Challenge
Before starting the SEO campaign, Bigbang Cleaner faced several issues:
❌ Low Google Rankings – Most service-related keywords were ranking beyond Page 7-9.
❌ Minimal Organic Traffic – The website received less than 300 visitors/month.
❌ Poor Local SEO Performance – Hardly visible in “Cleaner near me” searches.
❌ Low Conversion Rates – Website visitors were not converting into leads.
To solve these challenges, I designed and implemented a comprehensive SEO strategy.
SEO Strategy & Implementation
1. Keyword Research & Competitive Analysis
🔍 Conducted in-depth research to identify high-intent, localized keywords including:
- “Emergency cleaner near me”
- “Best cleaning services in Florida”
- “Affordable drain cleaning service”
📊 Competitor Analysis: Studied top-ranking competitors to identify content gaps and backlink opportunities.
2. On-Page SEO Optimization
✅ Optimized meta titles, descriptions, and header tags with high-value keywords.
✅ Created service-specific landing pages for better search intent matching.
✅ Implemented internal linking to enhance site structure and navigation.
✅ Added FAQ schema markup to improve rich snippet visibility on Google.
✅ Optimized images and media files for faster load times.
3. Technical SEO Enhancements
🚀 Website Speed Optimization:
- Reduced page load time from 5.2s to 1.8s.
- Compressed images, minified CSS/JavaScript, and enabled browser caching.
📱 Mobile Optimization:
- Improved mobile-friendliness for better user experience.
- Passed Google’s Mobile Usability Test.
🔧 Fixed Technical Errors:
- Resolved broken links, crawl errors, and duplicate content issues.
- Implemented structured data markup for enhanced search visibility.
4. Content Strategy & Blogging
📝 Developed SEO-optimized content targeting customer pain points and industry trends:
- “5 Signs You Need a Professional Cleaner”
- “DIY vs. Professional Drain Cleaning – What’s Best?”
- “How to Prevent Pipe Freezing in Winter”
📅 Content Calendar: Ensured consistent blog publishing and updates.
5. Off-Page SEO & Link Building
🔗 Built high-quality backlinks from home improvement blogs, plumbing directories, and industry websites.
🏆 Secured guest posting opportunities on authoritative home maintenance sites.
🎯 Listed the business on Google My Business, Yelp, Angi, and HomeAdvisor.
6. Local SEO Optimization
📍 Google My Business (GMB) Optimization:
- Optimized business details, service areas, and images.
- Improved GMB profile with keyword-rich descriptions and FAQs.
- Encouraged customer reviews, increasing trust and credibility.
📢 Local Citations & Directory Listings:
- Ensured NAP (Name, Address, Phone Number) consistency across all directories.
- Strengthened presence in local business directories for improved rankings.
📊 Achieved for Bigbang Cleaner (After 6 months)
Metric | Before | After | Improvement |
Organic Traffic | ~1,000/month | 7,500+/month | +216% Growth |
Bounce Rate | 72% | 41% | Improved Engagement |
Page Load Speed | 4.8s | 1.5s | Faster UX & SEO Boost |
Keyword Rankings (Top 10) | 6 keywords | 19 keywords | Higher Search Visibility |
Mobile Usability Score | 65% | 98% | Fully Optimized |
Rich Snippet Visibility | No featured snippets | Earned multiple snippets | Better CTR & Authority |
Technical Errors (Crawl Issues) | 32 errors | 0 errors | Fixed SEO Health |
Conversion Rate | 1.8% | 4.2% | More Than Doubled |
Google Search Result
Maximum Keywords are Moving Very Fast
Key Takeaways
✅ Local SEO Optimization significantly increased Bigbang Cleaner’s local search presence.
✅ Technical SEO Fixes & Page Speed Optimization enhanced user experience and rankings.
✅ Content Marketing & Blogging established Bigbang Cleaner as an industry authority.
✅ Off-Page SEO & Link Building strengthened website authority and credibility.
Conclusion
Through a strategic, full-scale SEO campaign, Bigbang Cleaner dominated local search results, improved lead generation, and significantly increased revenue.
This case study demonstrates the power of tailored SEO solutions for local businesses looking to scale online. 🚀
Prepared by: Musfikur Rahman
