Client Overview
Business Name: Avenue Roofing
Industry: Roofing Services
Project Duration: 1 Year
Avenue Roofing is a reputable roofing company that serves both residential and commercial customers. Despite providing high-quality solutions, their web presence failed due to low search engine rankings and organic traffic, which impacted their ability to attract new clients.
The Challenge
Avenue Roofing approached me with a website that was facing various challenges:
- Low Organic Traffic: Visitors to their website were infrequent, making it tough to generate leads.
- Poor Search Engine Rankings: The company was not ranking for competitive, high-value keywords in its industry.
- Limited Local Visibility: Even though being a local firm, they struggled to rank in local search results, losing potential clients to competition.
SEO Strategy and Implementation
To address these issues, I developed a comprehensive SEO plan, which included the following steps:
- Keyword Research & Competitive Analysis
- Identified high-traffic, low-competition roofing-related keywords, including “best roofing company near me,” “roof repair cost,” and “emergency roof repair.”
- Analyzed competitors approach to figure out lacks and opportunities.
- On-Page Optimization
- Optimized meta titles, descriptions, and header tags to include primary and long-tail keywords.
- Improved the internal linking structure to better navigate visitors and search engines through the site.
- Ensured image optimization with alt tags to improve indexing.
- Technical SEO Developments
- Fixed crawl errors and resolved broken links.
- Increased page speed by compressing pictures, activating browser caching, and optimizing code.
- Ensured the site was mobile-friendly and aligned to Google’s Core Web Vitals requirements.
- Content Strategy
- Developed a series of high-value blog pieces answering roofing-related questions, including “How to Spot Roof Damage After a Storm” and “Top Roofing Materials for Longevity.”
- Updated service pages with interesting, keyword-rich content that addresses client concerns.
- Link Building
- Built high-quality backlinks from roofing-related blogs, home improvement forums, and directories.
- Partnered with local businesses and influencers to generate local citations and mentions.
- Applied Local SEO
- Optimized the Google My Business (GMB) profile with accurate information, service categories, and geo-targeted keywords.
- Encouraged satisfied customers to leave positive reviews, boosting local credibility.
Results Achieved (After 1 Year)
The results of the SEO campaign were transformative for Avenue Roofing:
| Metrics | Before | After | Improvement |
| Organic Traffic | Less then 500 | 8,000/month | Significant Increase |
| Keyword Rankings (Top 10) | Few | 7 keywords in #1, 19 on the 1st page | Major Improvement |
| Conversion Rate | Low | 4.5% | Steady Growth |
| Domain Authority (DA) | 20 | 50+ | 150% Increase |
Google Search Console Overview
Testimonial from Avenue Roofing
“We couldn’t be happier with the SEO results delivered by Musfikur Rahman. Their expert strategies brought in a steady flow of organic traffic, positioned us as the top choice for roofing services in our area, and doubled our leads within a year. Highly recommended!”
— Paul Petrov, Owner of Avenue Roofing
Key Takeaways
- Strategic Keyword Targeting boosted visibility for competitive roofing-related search terms.
- Technical Fixes and On-Page Optimization significantly improved user experience and search engine rankings.
- Local SEO and GMB Optimization drove a surge in local inquiries, enhancing the company’s reputation and trustworthiness.
Conclusion
Through a carefully tailored SEO strategy, Avenue Roofing experienced a remarkable transformation, achieving higher traffic, better keyword rankings, and improved conversions. This success story demonstrates the power of a well-executed SEO campaign in helping businesses dominate their market.
Prepared by: Musfikur Rahman
